Collaboration and Innovation at Proctor and Gamble Case Study

Collaboration and Innovation at Proctor and venture - Case Study ExampleOne of the collaborative putzs that the caller-out uses is information systems and software. Web 2.0 has been an effective neighborly networking and collaborative tool. The firm also used unified communications, Microsoft Live Server Functionality, web conferencing with live meetings, theme management and SharePoint. Two additional collaborative tools were instant messaging and Microsoft Outlook. The benefits of these tools include the ability of the workers to communicate better.The surface of the company has influenced the collaborative capabilities of the company. Tools such as emails which typically work effectively to collaborate are non that effective at P&G because the company is so large and has so many employees. The employees at P&G consider newer collaborative tools to a greater extent work on top of emails.In the ult researchers used to write up their experiments using Microsoft Office applica tions, then they would print them out and glue them unitedly page by page into notebooks. The company today uses a customized version of Microsoft tools that allows instant communication amongst employees. The company also created virtual databases that allowed researchers the ability to communicate with each other in a more efficient manner. Information could now be shared among the researchers.Telepresence has been very effective at Procter & Gamble cod to the fact that the company has a global operation. These tools allow researchers, marketers, and managers to keep the lines of communication open.A tool that the company should use to improve its communication is Skype. Skype allows employees to achieve two way video and audio. A second tool that could enhance collaboration is to create a cellular phone application that allows the employees to upload information into a server that the employees can access