Vision’s of Light

Applying â€Å"Visions of Light: The Art of Cinematography† After watching the film, â€Å"Visions of Light: The Art of Cinematography,† I was introduced to the beauty of capturing perfected lighting, highlighting, and shadowing. Before watching this documentary, I never truly focused on how a scene was portrayed and why it made me feel how I did. After careful consideration, I have decided to apply my new knowledge to why I feel, â€Å"A Little Princess† has been perfected by cinematographer, Emmanuel Lubezki. Furthermore, why I am pleased to know that â€Å"A Little Princess,† was nominated Academy Award for Best Cinematography back in 1996.During the film, â€Å"Visions of Light,† I learned about the importance of how lighting an individual or a certain part of a room can speak for itself. One fact that I found was interesting, was one character in a scene will have more light on them than any others in the room to show the importance of that cha racter in that moment. Another interesting fact I learned was on female actresses, they used flashing to make the image look soft and beautiful. In â€Å"A Little Princess,† Emmanuel Lubezki used flashing during filming.My favorite scenes are of India with the contrast between the richness of whites, oranges, and bright yellows. The cinematography is so soft and beautiful, it can easily consume one. Another scene that takes my breath away, is when Sara wakes up one morning to the light shining into her glass windows. As she gets out of bed, her windows fly open with little snow flakes floating in the air. The light captures it so well, you can see each speck of glittering snow. The rest of the room is dark, while the light strictly focuses on her while she twirls in the snow.It truly is alluring. On the contrary, shadowing and darkening also can speak for itself. â€Å"Visions of Light,† referenced darkening scenes to give off sadness, lonesome, anxious, and horror. It builds up suspense and thrill. This aspect of â€Å"lighting† is applied to â€Å"A Little Princess,† as well. There is such a dullness to New York in the movie. It has colors of green, black and white. Each scene is gloomy and sad. The scene where Sara Crew's father has recently been presumed dead, she is walking up to the attic where she will be living with absolute nothing.During her walk, the long hall behind her is dark with only a few candles lit. As Sara proceeds to walk to her bed, the room is shadowed and darkened, giving the watchers a sense of sadness and loneliness. The way this movies heightens and diminishes colors is quite symbolic. The cinematography captures the beauty in the movie so well, it almost creates the story on it's own. Being more advanced in knowledge, I cannot wait to start comparing differences between movies and how each cinematographer displays their own piece of art.

Classic Airlines and Marketing Essay

Marketing September 17, 2012 Classic Airlines and Marketing Classic Airlines, the fifth largest airline carrier, currently serves 240 cities with more than 2,300 daily flights. However, Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix, 2012. Marketing is assigned the task of revamping the customer loyalty program and increasing membership while operating under a 15% reduction in expenses across the company. The challenges that the marketing management is faced with include a downward turn of morale among the employees; retaining and recruiting of new members for Classic Rewards, and the lack of support from upper management. Marketing management is the process of â€Å"creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders† (Kotler & Keller, 2006, p. 6). Identifying Marketing Challenges The marketing management team has identified that the majority (60%) of its Reward membership are at the basic tier, 25% are on the Silver Rewards level, and only 15% are Gold Rewards members. Of these members 80% are business travelers with the remaining 20% leisure travelers. With this information, marketing instituted surveys to determine what the needs of the members are. The replies from the business traveler ranged from the dislike for connections and delays, the desire for quality service, and the idea that the frequent flier points are the result of the airline’s investment in the customer. Whereas, the leisure traveler is more interested in lower air fare and is more willing to have more connections if it will save the traveler money. Strength, weakness, opportunities, and threats (SWOT) analysis of Classic Airlines top three competitors—British Airlines, Northwest Airlines, and United Airlines—were completed by John Hartman, Senior Vice President of Human Resources. Based on the SWOT analysis, all three competitors have a strong and successful loyalty program. A common weakness between the three companies is the union at each airline. An opportunity recognized by the three companies is the customers’ needs are constantly changing and the airline industry is rebounding. Fuel and equipment along with competition are considered weaknesses by the three organizations. Gathering input from the Classic Rewards members was the responsibility of Renee Epson, Senior Vice President of Customer Service. Interviews of 500 Gold and Platinum Classic Rewards members revealed that advertising campaigns are failing in conveying an accurate and meaningful picture of the airline. In regard to the Classic reward program only 30% were either satisfied or very satisfied with the program and upgrades available. When asked if the members flew on other airlines, all categories excluding those who fly seven to 12 times a year responded that they flew other airlines more often than Classic Airlines. Only 8% have been Classic Rewards members for more than five years with the majority been members for one to three years. Strategic Planning The marketing management team has been performing strategic planning to implement a value chain. A value chain states Kotler and Keller, (2006), â€Å"identifies nine strategically relevant activities that create value and cost in a specific business† (p. 38). The team has identified opportunities, weaknesses, strengths, and threats for Classic Airlines’ competitors and through surveys and interviews for Classic Airlines. The identification of the concerns of the Rewards program members enables the marketing team to address these concerns and implement recommendations for improving the Classic Rewards program. This is part of the new offering realization program that enables Classic Airlines to develop and implement new high-quality products while remaining within the budget. Another part of the value chain is the identification of new markets to attract new customers. Classic Airlines needs to rebuild its customer relationship management process this in turn will improve relationships and understanding with both internal and external customers. Conclusion Classic Airlines marketing management is working on improving the organization’s rewards program while remaining within the budget that has a 15% decrease with the result of increasing the profits. A major challenge for the marketing management team is the lack of support from upper management. However, the team has begun the strategic planning of implementing a value chain method. The use of a SWOT analysis, surveys, and interviews of current customers has provided the team with an insight of the issues that must be addressed. Marketing is a process of delivering value to its customers while managing customers’ relationships and producing revenue and profit for the company and its stakeholders. References Kotler, P. , & Keller, K. (2006). Marketing Management (12th ed. ). Upper Saddle River, NJ: Pearson-Prentice Hall. University of Phoenix. (2012). Scenario: Classic Airlines. Retrieved from University of Phoenix, MKT571-Marketing website

Global Marketing in Albania Assignment Example | Topics and Well Written Essays - 1500 words

Global Marketing in Albania - Assignment Example This research will begin with the population and demographics of Albania. As of July 2014, the population of Albania is 3,020,209, of which 19.3 percent belongs to 0 to 14 age groups, 19.2 percent belongs to 15- to 24 age group, 19.2 percent belongs to 25 to 54 age group, 10.5 percent to 55 belongs to 64 age group and 11.1 percent belongs to 65 years and over age group. Population growth rate is 0.3 % whereas birthrate is 12.73 births per 1000 population. Knowing about the population, the demographics, the trends and related statistics of a specific country or region is critically important while planning for marketing of certain goods or services to that market mainly to design and develop the marketing strategies by considering customer requirements and preferences. Albania is a small mountainous country with a long Adriatic coastline. The country has a Muslim majority. Basically, Albanians are divided into two, the Northern Albanians or Ghegs, and the Southern Albanians or general ly termed as Tosks. Shkumbin River plays a significant role in dividing the southern and northern Albanians. According to Albania’s official figures, Muslims are 59 percent of the Albanian population, Catholic amounts to 10 percent of Albania’s population and Orthodox Christian below 10 percent. For a global marketer, it is very important to see where the economy stands and how it stays in comparison with other economies either nearby or with those the company proposes to expand its marketing. Albania is ranked 68, in relation to business environment and ease of business. The figure given below shows the ranks of Albania and other comparator economies on the ease of doing business.

Wealth and Industrial Attractiveness Essay Example | Topics and Well Written Essays - 250 words

Wealth and Industrial Attractiveness - Essay Example This is followed by acquiring valuable materials. However, majority of the people makes wealth through coming up with a budget and different estimates of what they want to acquire and setting up a plan to achieve it. For instance, they come up with a budget on how to develop a concept and sell it to other people for money. After getting money, they diversify their investments in order to reduce the risks and uncertainties associated with inventing in one sector. With time these people are able to acquire valuable materials. Business environment is critical in the success of any business. Economic, social, political, environmental, legal, and technological components dictate how the customers, local administration, and the business interact. This is through creating a platform for the business to make profits without interference from external forces. Therefore, these components can be useful in acting as parameters to measure whether an investment in the industry can return the initial capital and make profits which are

Photosynthesis deep within ocean waters Essay Example | Topics and Well Written Essays - 4250 words

Photosynthesis deep within ocean waters - Essay Example These little organisms find a way to live in such places by adjusting accordingly and are highly resistant. The existence of microbial life in deep sea was discovered ages ago. They have been sorted out into different categories depending upon their properties. The sea bed is a diverse environment which is rich in nutrients. The organic material settles down as sediments at the bottom which comes from dead plants and animals and it is a source of energy for microbial life. Therefore in these sites most particularly the sea floor where nutrients are present diverse microbial communities exists. There are micro organisms which can survive even in energy depleted conditions that is when no or limited amount of nutrients are present. Condition in deep sea is very critical as energy is most depleted there. It is difficult to understand how micro organisms survive in these conditions. (Feast and famine microbial life in the deep sea bed, 1 October 2007). Micro organisms can live in places where there is no light and an example of such place is deep sea. Sunlight cannot penetrate deep into the sea and the existence of microbial life in the dark zone of sea floor is yet to be understood. Researchers have dedicated their studies to explore life in the darkness of deep sea. Recent discovery of microbial communities in deep sea hot spring vents gives the idea that the earliest existence of life might have occurred in the deep sea in the absence of light. Before, this discovery it was assumed that light is necessary to survive as it is the primary source of energy but, now it is known that life that exists in deep sea vents survive on thermal and chemical energy provided by the vent which means that light is not necessary for survival. (Deep sea vent communities: Did life originate in the abyss?) Scientific studies reveals how organisms manage to survive in hydrothermal vents. When cold sea water mixes with the heat of hydrothermal vents it leads to the formation of organi c compounds which is a source of nutrient for the organisms. The presence of vents in oceans also helps in maintaining the temperature and chemical balance of oceans and is a source of many renewable resources. Hydrothermal circulation occurs when sea water penetrates deep into the ocean where it gets heated and then reacts with rocks and rises to the sea floor. This hydrothermal circulation plays an important role in removing and adding up different compounds and in this way maintains the composition of sea water. Hydrothermal circulation also helps in recycling the water of oceans through hydrothermal vents. (Deep sea vent communities: Did life originate in the abyss?) The environment of hydrothermal vents is harsh for survival of life. The pitch darkness of vents, poisonous gases, presence of heavy metals, extreme acidity and enormous pressure makes the existence of life almost impossible. Yet, microbial communities exist at hydrothermal vents. In deep sea there is no light and w hen there is no light the presence of solar energy is out of question. All forms of light require light directly or indirectly as a source of energy but, life in deep sea is light independent. In this case organisms use geothermal energy as their energy source to carry out their life sustaining processes. Such organisms use inorganic chemicals derived from rocks and from sea water where nutrient is abundantly available in soluble form and utilize CO2 as their sole source of carbon. (Jean, Windsor, Between a rock and a hard place,

Age Discrimination Essay Example | Topics and Well Written Essays - 1000 words

Age Discrimination - Essay Example Age discrimination is discrimination based on the age related factors. It has been a problem for the whole world from the centuries. It can be direct or indirect. There are many laws and regulations have been established to prevent the age discrimination but there is still need a lot to be done to overcome this problem.This system is used by many UK based law firms. The system is also a cause of brain draining since there are many older workers who do not want to leave their jobs and are still capable of doing tasks perfectly. Thus, the prevalent system is considered a major cause of age discrimination.The new legislation will be implemented from 1st October 2006; the new system can help organizations and people in reducing the age discrimination. The compulsory retirement ages that are different from the legal standard of 65 will become unlawful or be expired under the upcoming legislation."The Government consulted on proposals to legislate on age discrimination in "Coming of Age". The consultation ended on 17 October. Subject to Parliamentary approval the legislation will come into force on 1 October 2006.remove the upper age limit for unfair dismissal and redundancy rights, giving older workers the same rights to claim unfair dismissal or receive a redundancy payment as younger workers, unless there is a genuine retirementToday, employers need to recruit older workers than younger workers. An older worker means a worker of over 50 years of age. There are currently around 20 million people who are 50 and over alone in the U.K. It is estimated that this figure will reach 27 million by 2030. The government is also consulting on the introduction of the default retirement age (65); with the help of it, the older employees will have a right to request to work over the specified age bracket. What Experts Say According to the department of trade and industry experts, to compliance with the new legislation, partnerships will also be obliged - partnerships are currently affecting with the present legislation. Impact of New Legislation Once the law is implemented, one thing is certain that it will be unlawful to make decisions or policies about partners which are based on the age related factors. On the other hand, there might be chances of starting indirect discrimination since partners will be bound to follow the rules and not to discriminate other partners on the basis of their ages. What Will Be Covered In Legislation -Example "An 18-year-old employee has left his employer, and asks for a job reference. The employer refuses to provide this, stating that employees under the age of 20 will not receive job references because they have built up insufficient length of service to allow for a meaningful

Groups in Organisations Coursework Example | Topics and Well Written Essays - 1750 words

Groups in Organisations - Coursework Example communication skills, planning and management skills etc. Bruce W Tuckman has suggested a model of group development based on four stages. Here, I shall evaluate the process of group development at Sok-Fitness Center where I am a member of the marketing team. Sok-Fitness makes partners in the workforce, so I have a female colleague Sarah with whom I work. She makes the schedules, and I go and discuss the matters with the clients. The first stage of group development is of formation. This is basically the stage of understanding the need to form a group and integrating into it. People form groups in order to have a better understanding of who performs what in the course of achievement of the organizational objective. â€Å"†¦individuals are also gathering information and impressions - about each other, and about the scope of the task and how to approach it† (Chimaera Consulting Limited, 2001). Formation of a group unites people on one platform and they are able to avoid con flicts. Our group was formed by our manager, and the two of us were assigned our respective duties by him, so there were no misunderstandings. The second stage of group development is storming. This is the stage when people feel the need to conflict over issues of mutual interest or concern. Some people enter minor confrontations while others enter into severe kinds of conflicts. The level to which the conflicts storm up varies from one organization to another depending upon the culture and policies of an organization, yet it is never entirely inevitable. People look for rules to guide them on different matters. Sarah was a new employee and needed a bit of training before making the schedules. So in the start, she and I had had some misunderstandings. She referred me to various clients haphazardly. This was causing trouble. We consulted the manager. He told us that I can schedule for myself unless Sarah is sufficiently trained. The company organized one week’s training sessio n for Sarah after which she got skilled in making schedules. The third stage of group development is norming. This is the stage when the rules of engagement are developed. These rules help the people have a better understanding of their respective roles and responsibilities in the group. Once that is achieved, people perceive one another better and can appreciate one another’s skills and differences. However, after this stage, employees may become resistant to change because of their fear that the change might distort the group. We saw this stage after Sarah was trained. We did not have troubles thereafter. The manager asked us if we would like to exchange our roles, but neither of us opted for it. Performing is the fourth stage of group development and is rare to occur. This is a stage whereby every member of the group can emotionally connect with others and change the roles and responsibilities as per the need of the hour. This is a stage in which, the members entire effort is directed towards the achievement of the goal. We were fortunate enough to reach this stage. Q. 2 Some of the most common characteristics of a successful team are mission, empowerment, involvement, willingness to take risk, unity and change (Business Advantage International, 2008). Factors that can negatively affect the team include group think and dysfunctional conflicts. Several personality traits of individuals that make part of a team also have many positive and