Will We Still Love IKEA

Introduction IKEA is a Swedish company that was started by a seventeen-year-old boy in 1943. This company specializes in the manufacture of home and office furniture. The company has experienced consistent growth, and is currently considered the world’s largest manufacturer and retailer of furniture.Advertising We will write a custom essay sample on Will We Still Love IKEA? specifically for you for only $16.05 $11/page Learn More A number of challenges in the local market have faced this company, but it has managed to counter these challenges successfully. IKEA has expanded beyond its local market in Sweden. This firm has established a very strong market in the United States and the entire Europe. The firm is the largest retailer of furniture in the United States. Although some firms have offered it stiff competition in the American market, it remains the leading manufacturer and retailer of home and office furniture. This firm is also one of the major employers in the United States and in the world. The firm has a large plant in Virginia. The locals were happy with the fact that the firm opened a branch in this city. This was a sign that there would be an increased source of employment to the locals. The entry of this firm into this city also meant that the locals would be able to purchase the products at reduced prices. This was a reason good enough to warrant a celebration. The firm met the expectations of the locals. It offered job opportunities to the locals and the prices of the furniture in this region generally dropped. The society benefited because of the incentives that this firm offered the society as part of its corporate social responsibility. The firm was fast becoming a darling to the Americans. However, not all was well after all. The Case The employees protested against the strategy adopted by the management. This resentment spiraled in March 2011 when employees went public about the discriminatory policies that the leadership of the firm employed in Virginia.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The labor laws in the United States clearly states that employees should be given opportunity to choose whether they would like to work overtime. In this firm, the choice is not in the hands the employees, but instead it is the responsibility of the management. The management dictates whether an employee would work overtime or not. It becomes worse when employees are just informed of the overtime when they have just prepared to leave their offices. This has demoralized employees of this firm because they feel that they do not have the freedom to choose when to work overtime. The management has also been accused of careless because it does not respect the wishes of employees. Moreover, the management is accused of frustrating employees in various ways. The management of the firm has been kee n on crashing unions of the employees in its facility in Virginia. Employees do not have a voice in the firm. They are expected to act as per the wish of the management. Any disagreement with company rules leads to serious consequences on the part of employees. The treatment given to employees sharply contradicts that given to employees in Sweden, which is the home to this firm. There is clear evidence that this firm has double standards when it comes to treatment of its employees. Although it took some time to realize this, it is now clear that this firm has a high regard towards some employees and not others. For instance, Anderson (2011, p. 88) observes that IKEA is one of the best employers in Sweden. Employees of this firm are allowed to have up to three fully paid leaves per year. This is not the case in the United States. In Sweden, and a few other European nations, employees have the capacity to choose when to have overtime. This is not the case in the United States. It is a lso intriguing that this firm has been racially discriminative in some of its operative activities.Advertising We will write a custom essay sample on Will We Still Love IKEA? specifically for you for only $16.05 $11/page Learn More This has raised many controversies given the fact that the founder of this firm was associated with the Nazi movement in his youth. It is a reminder that this firm is as discriminatory as the action of the founder during the Nazi terror. The firm has also been accused of discriminating women. In various firms in Virginia, women are always treated with concern, especially those who have young children. This may include releasing them early enough to be with their young children. This is not the case at IKEA. The remuneration given by this firm to its American employees is below per when compared to other regions, especially the home market in Sweden. This firm faces other controversies in its operations in this country, as wel l as other countries around the world. This is what raises the main question whether the firm will still be loved as before when these evils had not been revealed. Will the society still cherish the firm after all the revelations about its discriminatory policies? Strategic Analysis of the Case The case given above shows that IKEA has a huge responsibility of changing the perception of the society. The perception of the society is very important for a strong brand such as IKEA. In order to develop an understanding between the internal and external environment, the following SWOT analysis would be very important. SWOT Analysis SWOT analysis is one of the important tools that are very popular in analyzing a company. It helps in analyzing firms based on the existing internal and external factors. SWOT analysis would be very valuable in analyzing IKEA. In order to bring more understanding of the firm in this competitive market, a SWOT analysis would be appropriate. It would help bring m ore insight to the opportunities and threats that this firm would face in the external environment. It would also help in understanding the strengths and weaknesses that the firm has.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strength of this firm that would translate to increased profitability is a positive image in the market due to its environmental friendly projects. The world is increasingly becoming sensitive of the impact of various business units on the environment. The concern is emanating from the fact that it has been confirmed beyond any reasonable doubt that various multinational companies are polluting the environment at a very dangerous rate (Coveney Highfiel 1995, p. 67). Various environmental conservation projects are expected to give this company a different image in the market. This company will be seen as a firm that is smarter in its environmental strategy. The market will be convinced that this company is not just interested in making profits, but also turning the society into a better place. The firm will easily attract additional customers who are determined to make a positive difference in their society. This is because they will view the firm as one that helps in conserving the environment. They will consider the purchase of the firm’s product as part of environmental conservation. Because of this, the firm will develop a strong base of loyal customers. This firm may also take this advantage to reach out to the international markets. The project would give this company a moral right to claim that it is a champion of a clean environment in the entire world. The firm has a team of dedicated and qualified staff who are able to front all the interest of the firm both in the local and regional markets (DeAnne, Gary, Hyde, Tipping 2004, p. 43). This team also supervises capital that is assigned to it in order to realize the best outcome for the organization. Despite the above strengths, this firm has some weakness. The first weakness that this firm has is the discontent customers in some region such as the United States. The fact that some of the employees are not satisfied with the way they are managed makes it very difficult for this firm to increase i ts profitability in these markets. The initiative of managing the environment is very challenging financially. It would cost this firm, large sum of money if it would sustain such projects over the years it expects to operate in this market (Daft 2009, p. 21). The members of this firm expect to work in collaboration with other firms in order to clean the environment. The team may not have the capacity to rid the environment of all the electronic wastes, unless it is supported by other agencies within the local society. The local government must be convinced to participate in such projects actively. Other environmental agencies would also be invited to take part in the elimination of such wastes as plastic materials. The fact such the projects would involve partnership with other firms; success of the entire process may be jeopardized. Success would be pegged on how determined the other partners are in fulfilling their duties. The firm has a number of opportunities in the external en vironment. In the local market in Sweden and other European countries, this firm has managed to build a large base of loyal customers. The governments of Sweden and other European countries have strongly appreciated the move of this firm to help improve the environment of these countries, a fact that has earned it a large base of customers. The Swedish government, and other governments where this firm operates, has maintained a very stable political environment. This means that the business environment is free from any political unrest that may disrupt normal business operations within the market. This has created a business environment that is very peaceful to various firms in the country. The firm also enjoys an economic growth in this region that has increased the purchasing power of the consumers. This increased purchasing power has helped the firm to increase its operations to regions beyond its borders. The emerging technologies have also helped IKEA in its operational strateg ies. The firm has adopted the emerging technologies in its operations, a fact that has helped it increase its efficiency (Kratschmer 2011, p. 101). This firm faces a number of threats in its operations. Threats may not be predictable in this industry, though the firm may try to reduce the possibility of occurrence. The first threat that this firm faces is price wars in the market. The local firms may notice the strategy of the firm to charge lesser prices for its products, especially to those consumers who have shown resolve to combat environmental degradation. There is a possibility that the competitors may consider this move as a strategy that this firm uses to charge cheap prices for their products. The impact of this is that the competitors may respond by equally lowering their prices in the market. Such price wars are always dangerous to the prosperity of a business. The initiative may fail to make any serious sense. However, this threat has been minimized by introducing other responsibilities for the project, and the invitation of the whole society to participate. IKEA stores also face the threat from the emerging technologies. The emerging technologies are beneficial to the firm. However, they can pose serious challenge to the firm if it fails to select the appropriate technology to apply. Applying a wrong technology may cause serious negative consequences to the firm. Late application of the emerging technologies may also render such a firm less competitive in the market. Revisiting the Case IKEA is still considered the market leader in this industry. It is the largest manufacturer and retailer of home and office furniture. The case presented above shows that this firm has been successful in the world market. However, it is yet to address some pertinent issues affecting it. The firm is accused of high handedness when dealing with the employees. The complaint from employees shows that there is some form of dissatisfaction on the side of employees. The f irm has failed to incorporate employees into partners other than employees of this firm (Fayol 1949, p. 127). This discontent among the employees means that the employees will not be willing to give their best to the firm. They feel that they are not part of the organization. The second accusation leveled against this firm is that the management is discriminative in its operations. Women have complained that the management does not take care of their interests. This accusation may have negative effect on this firm. It should manage this discontent in order to be successful in this industry. It should find a way of making all its employees feel part of the organization. Conclusion and Recommendations IKEA has managed to withstand the market competition that has forced various other firms out of the market. The firm has been operating in a very competitive market within Sweden, the United States and other countries where other firms have similar products. The management of this firm h as come to realize that the best way to beat the market competition is come up with strategies that can help it become unique in the market. The management has embraced the spirit of competition in the market. It has also come to realize that employees are very important in the determination of success for the firm. They are the wheel through which a firm can be able to move from one level to the next. However, the firm can improve its efficiency if it considers the following recommendations. The management should embrace the emerging trends in the market. It should use the emerging technologies such as social media marketing to reach out for the customers. The management should increase the number of young innovative employees who can help the firm manage the emerging technologies. The management should increase its corporate social responsibility, especially on environment, to improve its public image. The firm should consider increasing its partnership with suppliers to ensure t hat they constantly have the stock. The management should ensure that employees are constantly motivated in their various duties in the firm. The management should address all the needs of the employees to the best of its capacity. It should address all the complaints that are put forth by the employees of this firm. List of References Anderson, M 2011, Bottom-Line Organization Development: Implementing and Evaluating Strategic Change for Lasting Value, Elsevier, Burlington. Coveney, P Highfield, 1995, Frontiers of Complexity: The Search for Order in a Chaotic World, Fawcett Columbine, New York. Daft, R 2009, Organization Theory and Design, Cengage Learning, New York. DeAnne, A, Gary, N, Hyde, P, Tipping, A 2004, Ten Guiding Principles of Change Management, Booz Company, New York. Fayol, H. (1949). General and Industrial Management. London: Pitman. Kratschmer, P 2011, Organizational Culture is Highly Resistant to Change: Discuss, GRIN Verlag, New York. Norton, M, Mochon, D Ariel y, D 2011, â€Å"The IKEA Effect: When Labor Leads to Love†, Harvard Business School, Vol. 1, no. 4, pp 11-91. Palich, LE, Cardinal, LB, Miller, CC 2000, â€Å"Curve-linearity in the diversification-performance linkage: An examination of over three decades of research.† Strategic Management Journal, Vol. 21, no. 2, pp 155-174. Snider, J, Hill, RP, Martin, D 2003, â€Å"Corporate social responsibility in the 21st century: A view from the world’s most successful firms.† Journal of Business Ethics, Vol. 48, no. 2, pp. 175–187. This essay on Will We Still Love IKEA? was written and submitted by user Hayley T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Gods Laws Essays - Black Holes, Hypothetical Astronomical Objects

God's Laws Essays - Black Holes, Hypothetical Astronomical Objects God's Laws The oldest profession in the world is not what would be commonly accepted in society. Before a woman had a chance to sell her body, people looked up at the stars and wondered what they were. They made figures out of the shapes they made. As we advanced through scientific research many other doors opened that allowed us to see what it was the earth is existing in. Our constant need to explain what is happening comes from our want to control. Knowledge is power, and nothing is more unexplained that the universe. Time is interlocked and must be understood if we want to accomplish a deep knowledge of the cosmos. Commonly it was thought that there was no such knowledge. The author Stephen Hawking had shown many otherwise. His books give a deep history and knowledge of how the universe exists. He also explains many others aspects of the cosmos and puts his works in an understandable writing style. He puts the largest accent on his studies of black holes. These are fascinating happening and the way to understanding the universe and several others can be found through the study of black holes. There are several features of black holes that makes them incredibly fascinating. The first one would be the common misconception of how noting can escape a black hole. This is true in most points. If nothing can escape them, how does one detect a black hole? Stephen Hawking discovered a fascinating aspect using anti-particle properties. He found that when matter is pulled into a black hole by gravity matter is constantly being pulled apart. This causes the anti-parties of matter to be throw away at incredible rates. This happens at consistent times. The large amount of gamma radiation let off by this is how Mr. Hawking now finds black holes. Another interesting concept of black holes is they are can be formed other ways than by the end of a stars life. Stephen Hawking and his associates found that any nuclear explosion can cause the birth of a black hole. Hawking stated that is all the heavy water, a component used in nuclear weapons, was used to create a nuclear explosion a black hole the size of earth would be created. He also stated no one would be around to witness the creation. It would have been caused by the implosion of earth at a massive rate and the amount of energy produced by the nuclear explosion. This had me wondering. Stephen Hawking also stated that is a black how small enough not to disturb the orbit of earth existed close enough to earth that its power could be harnessed to produce huge amounts of energy. This made me wonder if the same concept could be used, except with all the wastes materials on earth. I do not know the exact physics of it all, but from Mr. Hawking explanations it seemed like it might work. Black holes were also explained by Stephen Hawking as how they transcended time. Apparently the massive gravitational pull creates a rip in the space-time continuum. It is unknown what happens to matter when it is pulled into a black time wise. All matter will be ejected into space eventually as the black hole loses itself. The smaller a black hole, the more matter is ejected. It may be an odd happening, but because of the larger black holes are harder to detect than smaller black holes. Mr. Hawking stated of how if an astronaught gets pulled into a black hole the tidal forces would stretch him into a long piece of spaghetti like person. However, his life would not end in the black hole. Given enough time he would be eventually ejected into space as particles. All matter in a black hole will eventually be lost into space. The smaller a black hole is, the more matter is lost by the black hole. Stephen Hawking explained what is thought to have happened to a black hole when all its matter is lost. The hole in the space-time continuum would collapse and an explosion as massive as on of a supernova would happen. It would leave the tear in time. I wondered when the explosion would happen? Would it happen now, or ten to trillions of years from when it actually collapses. The tear in time where would it exist? Until an actual black hole is found close enough to us I suppose these questions will remain uninsured.

Analytical techniques Essay Example | Topics and Well Written Essays - 1750 words

Analytical techniques - Essay Example Experts have concentrated towards the identification of certain measures that can help in the mitigation of the errors in different fields. Some analytical techniques and procedures have been discovered as remedies to the occurrence, execution and interpretation of errors and these techniques and procedures are commonly used to minimize the probability of errors. (Grabowski and Roberts, 1996, p16) The analytical techniques and procedures employed for dealing with the errors used to be different for each case however, there are some common and widely accepted procedures like Six Sigma etc that are applicable to almost every field and can help the related individual and organizations in effectively dealing with different types, stages and levels of errors. The paper aims to discuss some major and widely accepted error mitigation analytical techniques that have proved their significance in dealing with the errors both at execution and interpretation stages. The essay presents the examples of errors that commonly occurred in different fields and also discuss the analytical techniques that are commonly used in these fields to deal with these errors. (Goodstein et al, 1988, p98) As discussed above that with no exceptions, error occurred in every field. The intensity and effects of these errors may vary from one field to another and ultimately the procedures and techniques used to deal with these errors also vary from one field to another. It implies that the medical errors are different in nature from the business, linguistics or lab errors and thus, these errors are dealt quite differently from the errors occurred in any other field. For instance, in statistical data an error can be occurred in form of difference found between the computed and theoretically correct values that can be deal by rechecking formulas and calculation methods. In science and

Ethnics in the media Essay Example | Topics and Well Written Essays - 2000 words

Ethnics in the media - Essay Example Moreover, these internal conflicts had become very severe over a period of seventeen years (National Union of Somali Journalists (NUSOJ)). The Somali journalists were subjected to violent attacks constantly, and the perpetrators of such violence were granted immunity. In fact, none of the perpetrators of crime against journalists had been prosecuted in Somaliland. There were several persons who had perpetrated attacks against journalists and media persons. They included officials of the Transitional Federal Government, rebel leaders, the opposition and gangsters. All these entities invented novel methods of violence to suppress the media and to prevent news coverage by journalists. They had cautioned the press and asked it to refrain from publishing or broadcasting information and policies (National Union of Somali Journalists (NUSOJ)). Journalists had to work in a very dangerous and hostile environment. They were abused in several ways, and directed to abstain from exposing the facts to the public. The Transitional Federal Government had imposed various restrictions on the freedom of press and the electronic media in the capital city. The Somaliland government had closed down five private radio stations that were based in the capital city. Furthermore, the Regional Administration of Banadir had enacted restrictive laws, which aimed at curbing the freedom of press and media (National Union of Somali Journalists (NUSOJ)). There were several incidents, wherein the police had conducted illegal raids on the offices of newspapers in Somaliland. In one particular incident, the police and officials from the Criminal Investigation Department raided the offices of the Haatuf Daily Newspaper, based in Hargeisa. After this raid, they took Yusuf Abdi Gabobe, Director of Haatuf Media Network into custody, along with several other journalists. The police and CID officials also arrested Ali Abdi Dini, Editor-in-Chief of Haatuf Daily Newspaper and its treasurer,

Professional Bio Essay Example | Topics and Well Written Essays - 500 words

Professional Bio - Essay Example He also has comprehensive knowledge in therapeutic interventions and collaborative treatment process, besides outstanding interpersonal and communication skills that include superior accuracy in patient history, charting, and other documentations. Mr. Martins has also demonstrated his ability to forge and motivate outstanding healthcare teams that provide top-quality patient care.  He is objective oriented, self-motivated, and energetic and is a focused professional with a strong professional and academic background in nursing. Attributed to his major strengths are characteristics such as flexibility, good client relations, nursing knowledge, decision-making skills, and communication skills for training and presentations. in 2009, and a Certificate in Nursing Vocational Management Training in 2003. Other academic qualifications include a Certificate in Nursing Health Training Services from Wheaton Maryland in 2000, and High School Diploma, Government High School  General Studies in 1994. Mr. Martins has, since 2007, worked as a registered nurse in various institutions; Davita downtown Baltimore, Prince Georges Regional Hospital, Woodbine Nursing and Rehab, Inc Virginia,  and Home Health Connection in Chevy Chase. While in these institutions, he served in different capacities such as in medical surgical unit, monitoring and evaluation of nursing care in acute respiratory unit, and general care services such as admission and discharge of patients as well as patient education. Prior to these, he had worked as a licensed practicing nurse with Home Health Connection in Maryland, Manor care Nursing and Rehabilitation in Wheaton Maryland in 2007, and Springhouse Manor Care Health in Bethesda, Maryland in 2005 where he administered patient care. He also worked as a Geriatric nursing assistant with Collins Hood Nursing and

Reflective Essay On Breaking Bad News To Patients Nursing Essay

Reflective Essay On Breaking Bad News To Patients Nursing Essay Im writing a reflective essay based on Gibbs model of refection, this is a six stage evaluation process and promotes good practice through evaluation of experiences, aids learning and better understanding on how to deal with similar situations in future practice, the six stages comprise of description, feelings, evaluation, analysis, conclusion and finally an action plan (Gibbs, 1998). The department of health (DoH) advises primary care, to use reflective practice and encourages integrated working with all professional within the community and hospitals of the local trust (DoH, 2000), which is incorporate in my reflection. All names and identities have been changed to maintain confidentially in accordance with the code of conduct (NMC, 2009). I will explore an experience I had whilst based in a local trust hospital, discussing a situation that I felt uncomfortable with and unsure how to manage emotionally, psychologically and professionally. This situation evolved after a patient had been giving bad news by a doctor and talks about the events after this occurred. I feel it is important to discuss breaking bad news as this area of communication is often an area that even the professional person finds difficult (Brewin, 1998). The inter-professional teams all have different education and preparation leading to different views as to how the subject should be managed and the best way to break bad news. Schildman et al. (2005) stated there is a need for specific education on breaking bad news, ensuring all professionals where proficient in this area with an aim to improve skills and continuity. By bad news Buckman (1984) described as any information given that is likely to dramatically alter a patients view of their future. The bad news that is delivered may not be about terminal illness or death but could be a lifestyle altering condition like diabetes, heart disease or HIV (Peate, 2006). Arber Gallagher (2004) defined bad news as any information given that is not welcome. Traditionally delivering bad news has been considered the doctors role, despite having little education or preparation in this area (Vandekieft, 2001). Although a nurse may not be delivering bad news directly, it is an inescapable part of healthcare (Price, 2006) and an integral part of their role (Tobin Begley, 2008). It is however, important to remember that the role of breaking bad news is not the responsibility of just one profession but should be a shared responsibility with all the inter-professionals within the multi disciplinary team (Jevon, 2010). Mr M, 72 year old male, admitted to the ward and initially presented with intense intermittent pain in pelvic area and legs. After several investigations with other hospital inter-professional teams Mr M underwent tests such as x-rays, cat scans and MRI scans. This led to a diagnosis that Mr M had bone and lung metastases, this is also known as secondary cancer. Metastatic cancer occurs when the cancer cells breaks from the primary site, relocate to another area of the body and then forms secondary tumours (American Cancer Society, 2010). Cancer is deemed as the most feared diagnosis in todays society (Kalber, 2009). The junior doctor had discussed these results with Mr M, whilst he remained on the ward and without another member of staff with him during the conversation. It is suggested that bad news should be delivered to the patient by someone they know (Lomas et al, 2004). This leads to a much debated subject as to who should break bad news (Brewin, 1998), due to the belief that some doctors are not well prepared and have lack of training and preparation for this task (Vandekeift, 2001). Whereas, the nurses have more communication with the patient and can build a better rapport (Jevon, 2010). The doctor with Mr M should have made him aware, that he had terminal cancer but we were unable to verify this. The written information in Mr Ms notes where thought by the nurses to be to brief and therefore not well recorded due to a lack of in-depth detail but the doctor could argue the notes were ok, they had acknowledge he had spoken to Mr M about his results. After the doctors consultation Mr M was positive and upbeat and still trying to do as much as he could for himself. Later that day he had spoken to me stating that the doctor wanted to run more test, informing me that they were going to look for the primary cancer site as this may be treatable. My intrinsic feeling was that Mr M thought he could be cured. This made me feel awkward and uncomfortable being around him and I found it difficult to know what to say to him, as I was aware of his terminal diagnosis. I was unsure as to what information the doctor had told Mr M or if the doctor had checked he had understood. As doctors have different education and views than the nursing staff it leads to professional indifferences. Mr Ms behaviour may have been his way of coping and could have indicated that he was in denial. Denial is a way for the individual to cope and regain some control, when bad news is delivered leading to an uncontrollable situation like a diagnosis of terminal illness (Burgess, 1994). I felt as if I was withholding information from him that he should be aware of. This made me feel as if I was lying to Mr M, something I was uncomfortable with and I felt compromised ethically, as I was more that aware of his rights to be informed and my code of conduct that states I should be open and honest (NMC, 2008). This made me want to avoid conversation with Mr M as I was unsure how to manage the situation and was worried in case he asked me any questions, as this could have led to further distress to myself or Mr M. However, it is normal when giving or receiving bad news to feel psychological distress but if supported and managed well you can avoid damaging long terms effects (Fukui et al, 2009). I had discuss with nurse in charge that I had concerns about Mr M and queried if he had definitely been told of his terminal diagnosis. Mr Ms mood and behaviour was monitored by the nursing staff over the next two weeks, with occasional subtle prompts for him to a sk any questions or to comment on how he felt. After this time the palliative care team were informed of Mr Ms situation and invited to the ward by the nursing team, to talk to Mr M and explain his illness was terminal, help him acknowledge this and start to come to terms with his situation and prepare himself and his family with what was to come. The palliative care team have more experience and practice in communication with those diagnosed with terminal cancer. The terminal patient can experience many different emotions (Peate, 2006), these have been studied by Kulber-Ross in the 1960s and Murry-Parkes in the 1980s. They both suggest that there are five stages of grief and structured these into models of bereavement (sometime known as the grief cycle). Kulber-Ross (1969) stated that not every person will react in the same way or go through all the stages in order. The five stages are Denial, Anger, Bargaining, Depression or grief and then Acceptance. A dying patient will often go through these stages whilst coming to terms with their own death (Kulber-Ross, 1969). I felt it was good that Mr M had taken onboard some of the information the doctor had told him and he was in good spirits and trying to do as much as possible. That Mr M was able to communicate well with the nursing team and had benefited from the expertise, kindness and knowledge from all the inter-professional teams from the porters who regularly moved Mr M and showed patience and understanding regarding his pain, to the reassurance given him by the radiographers and their expertise to minimise his discomfort, pain and the palliative care team who showed patience and understanding and with their unique knowledge were able to help Mr M come to terms with his terminal cancer, understand it better and help him cope with his situation. All these people are specialist in their own fields and were involved with Mr Ms care amongst several others. It was good that personally I had built a good rapport with Mr M, which helped me to be aware of his behaviour and highlight my concerns with th e nurses. Enabling me to raise awareness and question the nurses as to if Mr M had been informed of his diagnosis or question was he in denial? I thought it was bad that no-one who had worked regularly with Mr M i.e. a nurse was with the doctor when he was told his diagnosis and that it was a junior doctor that Mr M did not know very well. The information about the discussion hadnt been recorded in detail, as to what was said and if Mr M had understood this information. So we had to make assumptions due to the lack of detail, we could only ascertain if Mr M was in denial through time. Also that I felt I had to avoid communication with Mr M as I found it difficult due to his terminal illness and was unsure what to say to him. I realised talking about dying directly with the dying patient an area I was uncomfortable with and felt unprepared for and therefore avoided the situation. This is echoed by Trovo de Arujo and de Silva (2004) where he suggested that many people will approach communication differently with a dying patient; this includes avoidance patterns, which may be due to difficulties in coping with human suffering a nd death. I have to assume the doctor had given Mr M the correct information about his diagnosis, which left the conclusion that Mr M had not fully understood this information or was in denial about his terminal cancer. I should have contacted the doctor who consulted with Mr M to ascertain as to how the information was given and how he felt Mr M had responded to this. Explaining Mr Ms current behaviour and his understanding that they were still looking for the cause of the cancer and this when located could be treated. This may have improved the situation, by leading to the doctor returning to re-explain to Mr M with another member of the ward. It is now thought that the doctor may not be the most appropriate person to give bad news and in some situations it may be better for a nurse to do this role (Resuscitation Council UK, 2006). If I was presented with a similar situation, I now feel I would manage the situation better, as I have learnt through reflection of these events. Sometimes caring for a dying patient can be daunting as in our nursing role we believe we are there to improve a patients health so they will get better (Peate, 2006) but the reality is we have a unique role to assist the patient to health or to a peaceful death (Henderson, 19996). Common sense and forward planning, the use of a structured model can help prevent any distress or communication disasters (Walker et al, 2001). I feel that the communication of bad news should be delivered to a patient avoiding medical terminology (Back et al, 2005), as this reduces misinterpretation (Innes, 2009). The inter-professional teams will benefit the individual by supporting each other and drawing on each others knowledge, helping to reduce long term distress (Fukui et al, 2009) or further avoidance of distressing situations. It is also important to be aware that every patient will react differently to bad news (Kulber-Ross, 1969) and to remember their family will also require lots of information and support at this time (Dougherty Lister, 2008).

How hedge funds are structured Essay

Hedge funds are investment partnerships with the scope of investing in any kind of market securities including real estates, derivatives, currencies, commodities among many others. The funds play essential roles in decreasing the mispricing activities in the financial markets. They are considered significant in the provision of liquidity both during the calm and stressful periods. The funds add depth and scope in the capital markets and provide an important source of transferring and diversifying risks by taking risks that would have instead lingered in the balance sheets of numerous financial organizations. Various brokerages have offered hedge fund among other instruments. Firstly, the regional brokerage offers such instruments because of its potential higher return. Being a limited partnership, the hedge fund only has a little regulation, which means that different investment strategies such as financial leveraged or short positions can be used throughout their investment. They will seek to provide the exploited investment opportunities through different investment vehicles. Involved strategies include ultimate analysis of the publicly traded companies with an emphasis on the small and medium enterprises that are also involved in the conduct of business activities. The modern hedge fund structure includes an incentive-based fee based on a certain percentage of profits and a fee of assets under management. With an excellent performance of a hedge fund manager, the firm can maximize the returns and minimize market risk and thus earn high commissions in both up and down market by picking a good stock. From the history record, the energy prices usually have a high correlation with inflation. In the periods of rising inflation, the energy funds are doing better in the market. Its past performance was unusual in such a volatile and cyclical industry. Thus, it provides investors with a good diversification tool. This is also why such brokerages would like to offer energy fund. For the investors, the hedge funds bring a higher return for them. For the firm, their competitiveness is increased. The hedge funds are vital in maintaining competitive edges in capital markets. Brokerages provide essential research details that attract investors as well as financial capital that fasten economic growth. The dynamic hedge fund reports are provided to show the numbers, size, and locations of the funds. They show experiences of growth over periods of time which is measured either by the number of issued funds or rather the assets that are under the management. In addition to the above, they show the accountability and transparency by offering information associated with the financial health of the types of companies in the target for investment. Regional brokerages offer such instruments to enable investor protection from risks that are associated with hedge funds. It offers a guidelines to investors. The reports show the overvalued and undervalued equity securities. They reveal the funds with highly expected returns which one can invest in. The activist hedge fund intends to increase the benefit of the shareholder through the company ownership and the demands that are made in favor of improving the management and the business strategies.

Health Care Marketing Analysis Paper

Marketing for Health Care Lydia Wooten Health Care Marketing Analysis HCS/539 November 26, 2012 Debra Schrager Health Care Marketing Analysis Planned Parenthood has been established since 1916. That was created by women named Sanger, her sister, and friend that created a birth control clinic. They develop Planned Parenthood for the reasoning on fighting for women's health, rights, and equality. The company stood for each right of individual to have control of his or her fertility regardless of income status, marital status, race, age, nationality, or sexual orientation. Sanger incorporates the American Birth Control League, an ambitious new organization that embraces the global issues of world population growth, disarmament, and world famine† (Planned Parenthood, n. d. ). Planned Parenthood provides many services on reproductive health services and for reason they are the largest in the U. S. including cancer screening,  HIV  screening and counseling, contraception, and   abortion. Other health services may not offer family planning as Planned Parenthood does and they help serve a large proportion of women.Planned Parenthood helps care, test, and treat a large part of the population including teenagers, men and women. Several corporations and media are against the organization for reasons but Planned Parenthood believes they are the help, face and voice for the people who need counseling or aid. Throughout this paper I will describe how product, pricing, place, and promotion are important to the establishment of Planned Parenthood. Product Planned Parenthood is design for a health services to assist anyone whether young, male or female and assist them in many areas.Some of their services are checkups for reproductive or sexual health problems, infertility screening and referral, routine physical exams, vasectomy, and prostate cancer screenings along with many more services. Women who are seeking specialized health services have the opportunity to rec eived their services which include contraception’s which can be birth control or morning after pill, abortions, screening, testing such as HIV/AIDS or any other sexual transmitted disease, pregnancy testing, prenatal care, infertility, and general health care.Pricing Planned Parenthood offer affordable services to all that seek health care service. The price will vary based on the type of procedure that will be needed  such as abortion range from $350 to $485. One good option that Planned Parenthood offers is a service where it is little or no cost that depends on the family size or the income of the patient. â€Å"Planned Parenthood works to make health care accessible and affordable. Some health centers are able to charge according to income. Most accept health insurance.If you qualify, Medicaid or other state programs may lower your health care costs (Planned Parenthood, 2012). For instance, if a single parent makes less than $2,522 per month it is possible there health service can be low cost or even free because of the low income due to cost of living. For patients who qualify for free services include birth control, pap smears, emergency contraception, and sterilization. Another reason why Planned Parenthood Price is free or low cost than other health services because they rely on donations from other avenues.Planned Parenthood receives one-third of its budget, $300 million, from the Federal Government from US taxpayers (Parker, 2008). Place Planned Parenthood is national known and they have over 77 locations throughout the U. S. and just recently they are global. â€Å"There are 77different independent local affiliates that operate over 800 health centers around the United States† (Planned Parenthood, n. d. ). Each health facility offers different services due to regulations that some health clinics may offer and it could be illegal at other clinics such as abortions. Planned Parenthood offers Information for teens at the clinics.There is counseling for the teens which allows them to understand certain changes that occurs with their bodies as well as support and which gives them extra guidance if they were to get pregnant or decide to have an abortion. Each clinic also has a counselor who is available to help those patients overcome difficult times or understand why things are happening to them. The employees are trained to help with all type of health services and counseling methods to help the patients understand the organization but also to help the organization to understand the patients. Promotion Planned Parenthood is promoted by Action Fund engages in educational and electoral activity, including legislative advocacy, voter education, and grassroots organizing to promote the Planned Parenthood† (Planned Parenthood Fund Inc, 2012). Planned Parenthood is advertising with billboards all around the U. S for their services, Internet access for the new generation, and publishing commercials on television to help export their services to help create new patient clientele. Another major promotion Planned Parenthood is established is the Susan G Komen breast cancer foundation.There foundation has recently joined together with Planned Parenthood to promote the importance of breast examination and early cancer detection. Another promotion tool that was recently used was during the debates from both candidates on prochoice or choice for the status on Planned Parenthood. The marketing tool has promoted in rural areas where majority patients who are without health insurance or low income families normally live. Marketing and Partnerships Planned Parenthood has partnered with the girl scouts where they appeared on NBC Today Show and show their support for the Organization (Beckman, 2012).Just recently Planned Parenthood is joining with MTV and Kaiser to raise awareness on STDs to the youth. Interesting fact for the campaign that they encourage people of all ages to get themselves tested on STD s which was called get yourself tested (GYT) (Planned Parenthood, 2009). Planned Parenthood made a great move with Partnering with MTV so the advertising can direct their attention on young adults and teenagers which were marketable. MTV is an advertising tool that focuses on those who live in rural areas or people who are undecided on what is the best health care service to partake in.Target Market Prior till now, Planned Parenthood focused more on communication to the public by advertising and by helping the black communities in the United States. Most of the Planned Parenthood in America clinics was strategically put in place that is located in black neighborhoods and schools. Since the Federal Government is responsible for one-third of the funding for Planned Parenthood, advertisements that are in federal buildings are vital to the success of Planned Parenthood.The majority of the federal buildings are set up for programs that deal with citizens in poverty. This becomes another good reason for the use of Planned Parenthood advertising in such buildings. Planned Parenthood offers little to no cost medical care and services for those who may not have and need some type of health insurance. They also offer tools for parents to better help them communicate with their teens about sex, and other life-changing decisions. With these tools, parents can help build their own relationships with their teens.Understanding the target market will help any organization to find the right type of organizations to collaborate with as well as to discover different ways to promote and marketing campaigns directed to their target market. Conclusion Planned Parenthood has continued to offer different birth control options to many women in need for over 95 years. They also offer a wide variety of services for men and not just women as well. They provide preventative care, testing, and treatments of STDs for teens and adults.Planned Parenthood has recently been in the news due to t he loss and regain of funding and promotion of the Susan G Komen Foundation. Planned Parenthood has also been a part of the presidential campaign and debate to whether abortion should be allowed or not. Planned Parenthood strives to help people who are at or below the poverty level by offering their services at little to no cost. Planned Parenthood has also targeted the youth population with the recent GYT campaign where they teamed up with MTV to promote testing for STDs. Planned Parenthood has made a name for itself, whether it has received a good or bad name.Regardless, many people have used the services that Planned Parenthood has to offer. References Beckman, B. (2012). Girl Scouts partner with Planned Parenthood! Time for a boycott?. Retrieved from http://www. illinoisrighttolife. org/GirlsScouts_PlannedParenthood. htm Parker, S. (2008, June). Planned Parenthood and the ‘marketing of meaninglessness'. Retrieved from http://townhall. com/columnists/starparker/2008/06/30/p lanned_parenthood_and_the_marketing_of_meaninglessness/page/full/ Planned Parenthood. (2009, Spring). A Test You Want to Fail: 1 in 4 US Teen Girls has an STD.Retrieved from http://www. plannedparenthood. org/northeast-pennsylvania/files/Northeast-and-Mid-Penn/PP_newsletter_Spring_09. pdf Planned Parenthood. (n. d. ). Health Info ; Services. Retrieved from http://www. plannedparenthood. org/health-topics/ Planned Parenthood of Nassau County, Inc.. (2012). Fees ; Payment Options. Retrieved from http://www. plannedparenthood. org/nassau-county/fees-payment-options-5062. htm Planned Parenthood Action Fund Inc. (2012). We are Planned Parenthood. Retrieved from http://www. plannedparenthoodaction. org/about-us/about-us. htm

Shangri La Hotels Investment Holding Company Tourism Essay Essay Example

Shangri La Hotels Investment Holding Company Tourism Essay Essay Example Shangri La Hotels Investment Holding Company Tourism Essay Essay Shangri La Hotels Investment Holding Company Tourism Essay Essay Introduction Shangri-La Hotels ( M ) Berhad is an investing keeping company and besides a populace limited company. This company was incorporated on June 29, 1971 and presently holding a sum of 2364 employees. Its central office is located at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of services such as hotels and beach resorts, golf class and clubhouse, belongings direction and investing and commercial wash. The Company s sections has two sections, which include hotels, resorts and golf class, which is engaged in hotel, beach resort and gulf class concern ; investing belongingss, which includes lease from offices, shoplots and flat and lease of auto Parkss, and others, which include commercial wash services and investing retention. Shangri-La Hotels ( M ) Berhad has many hotel subdivisions located at many different provinces and locations in Malaysia. Besides, clients may hold an infinite pick of luxury possibilities with Shangri-La Hotels as there are over 66 hotels located across the Earth. Most significantly, clients may happen themselves populating in a concealed Eden one time they chose to remain in Shangri-La Hotel. They can experience relaxed in the epicurean guestrooms, featherbeding themselves in a 5 star rated hotels with all the supreme services and installations. As of December 31, 2010, Shangri-La Hotel ( M ) Berhad hotel had its belongingss included Rasa Sayang Resort A ; Spa, Shangri-La Hotel Kuala Lumpur, Traders Hotel Penang, Golden Sands Resort, Palm Beach Resort and Rasa Ria Resort. However, its subordinates include Shangri-La Hotel ( KL ) Sdn Bhd, Komtar Hotel Sdn Bhd, Golden Sands Beach Resort Sdn Bhd, UBN Holdings Sdn Bhd, UBN Tower Sdn Bhd, Pantai Emas Sdn Bhd, Madarac Corporation and Wisegain Sdn Bhd. A The chief activities of the Company are investing retention and the operation of a beach resort, viz. Rasa Sayang Resort. In Malaysia, Shangri-La Hotels ( M ) Berhad owns the 29-storey, 720rooms Shangri-La Hotel Kuala Lumpur. On the other manus, it besides owns the Golden Sands Hotel, Komtar Hotel and Palm Beach Hotel in the island province of Penang. Shangri-La hotels ever differentiate their service to fit with client s gustatory sensation and demand. Company Background The company was incorporated in Malaysia on 29 June 1971 under the Companies Act, 1965. The company was limited by portions with the registered name Taman Developments Sdn Bhd. On 7 September 1974, the name was so changed to Rasa Sayang Beach Hotels ( Penang ) Sdn Bhd. The company was converted to public company on 23 February 1977 under the name of Rasa Sayang Beach Hotels ( Pg ) Berhad. On 1 September 1982, the company was listed on the Kuala Lumpur Stock Exchange ( KLSE ) . Yet, the company was delisted from KLSE on 21 December 1987 due to a general offer made by Perlis for the full issued portion capital of the Company and acquired more than 90 % of the issued portion capital of the company. On 2 January 1992, the company assumed its present name. The company had successfully merged with UBN Holdings Sdn Bhd which comprised the acquisition by the company from Kuok Brothers Sdn Bhd and Landmarks Berhad, the full issued portion capital of UBN Holdings Sdn Bhd on 21 September 1992. However, the company was re-listed on the KLSE on 1 December 1992 with the company undertook a bonus issue and later a public issue. Shangri-La Hotels ( M ) Berhad has its ain vision for accomplishing the ends to be the best hotel. Its vision is to be the first pick for our guest, co-workers, stockholders and concern spouses. Whereas Shangri-La hotels besides has its mission at all the clip which is to delight our invitees every clip by making prosecuting experiences directly from our Black Marias . The company is runing based on the undermentioned rules: Guaranting leading thrusts for consequences. Making guest trueness a cardinal driver of the concern. Enabling decision-making at the guest contact point. Making an environment where co-workers may accomplish their personal calling ends. Showing honestness, attention and unity in all relationships. Guaranting policies and procedures are guest and co-worker friendly. On top of that, Shangri-La hotels ( M ) Berhad is runing under all professional individuals in order to do Shangri-La hotels to be the top hotel in the universe. Board of managers include: Tan sri A. Razak bin Ramli ( Chairman ) Kuok Oon Kwong ( Managing Director ) Datin Rozina Mohd Amin ( Executive Director ) Dato Haris Onn bin Hussein ( Independent Non-Executive Director ) Dato Seri Ismail Farouk Abdullah ( Independent Non-Executive Director ) Datuk Supperamaniam a/l Manickam ( Independent Non-Executive Director ) Dato Dr Tan Tat Wai ( Independent Non-Executive Director ) Tan Yew Jin Dato Khoo Eng Min Ravinder Singh Grewal Sarbjit S Joseph Patrick Stevens ( Alternate Director to Ravinder Singh Grewal Sarbjit S ) Business What is the basic demand of a hotel in order to fulfill clients? Hotel is fundamentally belongs to service industry which largely provide adjustment services to people for a comfy stay. Service is really of import to a hotel as it will convey to client satisfaction and client trueness. Shangri-la Hotels ( M ) Berhad are decidedly the best hotel which provides high criterions of services to clients as it had awarded Best Business Hotel Brand in Asia Pacific by the Business Traveller 2012. Under Shangri-La Hotels ( M ) Berhad, it has presently 9 trade names of hotels in the service industry. It includes, Shangri-La Hotel Kuala Lumpur, Traders Hotel Kuala Lumpur, Shangri-La s Rasa Ria Resort Kota Kinabalu, Shangri-La s Tanjung Aru Resort and Spa Kota Kinabalu, Putrajaya Shangri-La, Traders Hotel Puteri Harbour Johor, Golden Sands Resort Penang, Shangri-La s Rasa Sayang Resort and Spa Penang and Traders Hotel Penang. Every hotel under Shangri-La Hotels ( M ) Berhad are making really good as largely hotels are ranked five stars hotel and have a really good repute among clients. Every hotel has its ain particular attractive forces such as Traders Hotel ever located in the metropolis which easier attach to the amusement. Whereas Shangri-La hotel offers fashionable and epicurean environment for clients. In order for a hotel to keep and better its concern, Shangri-la hotels ever push their services to a higher degree as services are the chief key to convey in more concerns. It s five-star repute ever keeping a first service at all the clip. Stylishly decorated, the epicurean guestrooms at Shangri-La hotel present big clear Windowss with beautiful metropolis positions. Memorable and satisfaction of every client became the important mission of Shangri-La hotel. Shangri-La hotel distinguish its suites harmonizing to clients penchant. Suites can be chosen in Deluxe room, Executive room, Horizon Executive room, Premier room and Executive Suite. Customers are able to take their suites to prefer a better environment and comfy stay in the hotel. There are assortments of services provided by Shangri-la Hotel in order to fulfill clients and conveying clients trueness to the concern. Facilities provided by Shangri-la Hotel are partly free of charge for clients to to the full use such as the installations of fittingness Centre, out-of-door swimming pool, tennis tribunals, steam room, sweat room, massage, aerobic exercises or dance studios and many more. The attractively landscaped outdoor swimming pool is the installation ever satisfied the clients as they are able to loosen up and bask the absorbing environment. The fittingness Centre is besides an of import installation for hotel as many people presents are traveling to fitness Centre every hebdomad. This had become a wont to them and the fittingness Centre is an of import topographic point for them to workout. In Shangri-La hotel, there have the installations of clinic to supply medical service for clients who in ailment. This will do clients convenient as they do non necessitate to travel clinic exterior and able to rest in the hotel after acquiring medical intervention. Shangri-La hotel besides provide handicapped installations for disableds such as disabled lavatory as to fulfill them although they are people with disablements. Customers are able to take non-smoking suites or smoke suites harmonizing to their penchant. Safe sedimentation box besides provided to allow clients safe maintaining their of import paperss or expensive goods. Parking installations and gentleman service are provided for clients who looking for a stay in the hotel. Servicess such as the complimentary shoeshine service is provided for clients who remaining in the hotel for a period of clip and looking for shoeshine service. Postal and courier service besides provided in order for clients to present paperss or bundles. Laundry service provided for clients who want to rinse their apparels. Those services are provided to easier clients as they are non necessary to looking those service outdoors. Child attention or baby sitting service besides provided in the hotel as some parents have some pressing things to make, they can looking for babysitting of their babes. A hotel can be occupied without few installations, but can non be occupied without eating houses and bars. Shangri-La hotel features the impressive choice of international, award winning eating houses, including the award-winning Restaurant Lafite, which serves the finest western culinary art. There are five amazing eating houses and two bars located inside the hotel. The broad choice of dining options makes Shangri-La hotel a best location for travelers who enjoy all right culinary art, and besides makes the hotel an first-class location for man of affairs to convene meetings and conferences. Not merely that, Shangri-La hotel provides free breakfast or drinks for clients at the cafe while they fixing suites for clients. This deduction done by Shangri-La hotel is to concern the coveted outlook of clients and seek to fulfill clients by transcending client s sensed outlook. Shangri-La hotel besides provides 24-hour room service which clients are able to bespeak dishes or drinks with a merely phone call. 24-hour room service is best required by man of affairs who went out for concern meeting and came back late dark. It will fulfill them with a delightful repast and the fast bringing. Few stores are located inside the hotels such as the foreign exchange counter and gift store. Foreigners are able to interchange their currency in the hotel and tourers can buy gifts in the store. As now engineering became more of import, Wi-Fi is the best tool for tourers and man of affairs. Free Wi-Fi entree is provided for every room invitees in order for them to entree to the cyberspace. Shangri-La besides provides travel and transit service for clients. Airport connexion is one of the service included, invitees can take to make hotel by hotel limousine pick-up, express train or cab. This normally is made for aliens and tourers. Hotel limousine pick-up can be chosen with different types of autos. Car rental service and travel bureau besides provide for clients in order for them to see any topographic points nearby the hotel. This services provided for clients so they do non necessitate to look at exterior of the hotel and can be avoid scamming. Many concern comfortss are offered to businessman such as the meeting suites, adhering service, optical maser printing, scanning and photocopying services in order for them to fix of import paperss in their trip. Prompt and fast check-in and check-out service besides attract clients as they do nt hold to wait for so long with the service procedure. Helpful and cheerful receptionists are besides type of service that the hotel provided for clients. Receptionists and client service can assist the clients to work out jobs such as the alterations of suites or manage ailment. Outstanding staff will fulfill clients as they provide great and fantastic service for them. Hotel employees with smiling and cheerful expression will do the clients feel happy and satisfied in footings of cordial reception service. By harmonizing to the feedback received on-line, Shangri-La hotel can said to be the highest positive feedback received by the clients. Most clients are satisfied and happy with the services provided by the hotel. Satisfied clients will advance and urge to others with the great services they received at the hotel. Positive word of oral cavity can better the repute of the hotel and this enable the hotel to pull more clients. Customers satisfactions ever brings Shangri-La hotel the attempt to make better and it leads to clients trueness where clients will come back to see the hotel following clip. Shangri-La hotel ever maintain a high criterion of services as they believe service is the important regulations of a successful hotel. This is how Shangri-La Hotels ( M ) Berhad do concern in a to the full competitory environment and yet did so good in the service industry. SWOT Analysis A company s prosperity ever depends on the scheme that the company used to better its concern. SWOT analysis is one of tools that most companies like to utilize to find the company s strengths, failings, chances and menace. Hotel industry such as Shangri-La hotels ( M ) Berhad besides need SWOT analysis to utilize as a usher for the concern and distinguish between today state of affairs and future state of affairs. SWOT analysis will be really effectual and utile for Shangri-La hotels ( M ) Berhad to better its strengths and chances and yet minimise the failings and menaces. Strengths, which are the good facets of the organisation or the capablenesss of an organisation, which includes human competences, procedure capablenesss, fiscal resources, merchandises and services, client good will and trade name trueness. One of the strengths of Shangri-La hotels ( M ) Berhad is the trade name name. Brand is really of import for every concern as it helps to internationally recognized for its epicurean hotels and resorts. Shangri-La hotels ( M ) Berhad is said to be an aspirational trade name to the populace. Besides, the leading and direction accomplishments of Shangri-La hotels ( M ) Berhad is good known for its mulct and tuned direction that is capable plenty to run the whole corporation. It helps Shangri-La hotels provide great and first-class service for every client. Following, the high quality service of Shangri-La hotels ( M ) Berhad besides attract a big figure of repetition clients which form a trueness between them. In add-on, another strength of Shangri-La hotels is its five-star venture that won legion awards including the taking topographic point as the Top Asia Hotel in Malaysia, Best Luxury Hotel in Malaysia by the 2012 Trip Advisor Traveller s Choice Awards and World Luxury Hotel Award s Global Winner in the Best Luxury Business Hotel and Best City Hotel class 2011. These awards build up a branded image for Shangri-La hotels and repute in the hotel field. Not merely that, Shangri-La hotels ( M ) Berhad besides is the taking corporation on its line of nutrient expertness in assorted culinary art from eastern to western. Many clients visit Shangri-La hotels are largely due to the delightful and restful eating houses. Clean and tidy of the hotel suites are the chief ground of clients likes to see Shangri-La hotels as they ever satisfied with the environment. Failings, which deteriorate influences on the organisational success and growing. There are small of failings of Shangri-La hotels ( M ) Berhad as they ever minimize their failings and transform to their strengths. One of the failings is the inadequate of staff with makings as Shangri-La merely hires forces with skilled expertness and the draft for work force. This may impact the deficit of workers and act upon the public presentation of the hotel. Furthermore, the construct of Shangri-La is outdated and does non appeal to younger coevals. They instead go for hotels such as Hard Rock Hotel or G Hotel. Next, the care cost is excessively high to manage as Shangri-La s hotel and resort must be first-class to its quality for adjustment. This will increase the disbursals of Shangri-La hotels and therefore the monetary value of the hotel room will besides increase. Opportunities, that are presented by the environment within which our organisation operates. These arise when an organisation can take benefit of conditions in its environment to program and put to death schemes that enable it to go more profitable. As economic system of Malaysia had improve steadily presents and touristry sector is turning and hissing in the recent old ages doing the demand for hotels to increase significantly. Economy of the state will straight heighten the touristry sectors, therefore service industry such as hotel will be attractive. Besides, on-line market is one of the chances that helps the growing of Shangri-La hotels as it ranks No.1 in the Tripadvidor web site. Technology helps Shangri-La hotels to pull clients as it is sort of selling and publicity scheme. On the other manus, partnership with international air passages, KLIA, is one of the chances that more aliens will be able to see Asia. This in return increases the tenancy in hotels. Besides, as the steadily growing of economic system had increase the occupation chances in Malaysia and this will happen the deficiency of human resource. Therefore, the deficiency of human resource will promote exiles to come and work in Malaysia. These are the upper category people and normally require hotels for their pick of stay. Menaces, one of the menaces confronting by Shangri-La hotels ( M ) Berhad is the competition of the concern. Rival hotels are puting up their base in Asia and lower their monetary values doing it more competitory. Those rivals will act upon the gross revenues of Shangri-La hotels. Guesthouses will besides vie as they provide much lower rate and low-cost to all people. Low budget hotels are the rivals which offering lower costs of adjustment for clients to vie with Shangri-La hotels. In add-on, distributing virus such as SARS and H1N1 and robbery instances will deter people non go overseas and therefore affected the concern of Shangri-La hotels. SWOT analysis is one of the tools that are really of import and effectual for every concern to find the state of affairs of the concern and therefore doing betterment for it. Shangri-La hotels ( M ) Berhad will maintain supplying great service for clients after making SWOT analysis as understand the internal and external determiners of the concern. Selling Schemes ( 7 Ps ) A company s success is non merely depends on the effectivity and efficiency of the company s direction. It besides need to concentrate in selling which is the of import procedure of pass oning the merchandise or service with clients. Customers are of import as without clients, a company will non turn and success. In order to turn a company, clients satisfaction need to acquire into inside informations. Shangri-La hotel is a company which marketing its services to the clients. Therefore, Shangri-La hotel must has its selling schemes to accomplish the company s ends. Marketing schemes defined as the selling logic by which the concern unit hopes to accomplish its selling aims. Marketing scheme consists of specific schemes for mark markets, selling mix and selling outgo degree. Marketing mix is the most common scheme used by many company. Shangri-La hotel is one of the companies which implement marketing mix scheme. Marketing mix consists of 7Ps for developing an effectual selling scheme. It consists of merchandise, monetary value, people, procedure, publicity, topographic point and physical grounds. The first P Merchandise, normally defined in the capacity of goods or services. Merchandise can be differentiated with quality, design, assortment and characteristics. The merchandise of Shangri-La hotel is supplying services to clients alternatively of goods. Shangri-La hotel provides on-line client service for clients and clients can acquire to cognize the hotel with their web site provided. Accommodation service is the chief service a hotel provides for client. So, in order to fulfill client, types of suites are playing an of import function. There are five types of suites provided for clients harmonizing to their penchants. A hotel must ever fulfill client and construct a good relationship with client through service provided in order to acquire loyal client for the hotel and yet keeping a long term concern. Shangri-La hotel provides assortment of installations for convenience their client to bask the stay from the clip check-in until check-out. Facilities can be included sole room installations, hotel installations, dining and amusement, athletics and leisure for clients. Servicess with intangible are the helpful services provided by receptionists and the smiling face welcoming clients by the staff. The 2nd P Monetary value, is the sum of money for clients to pay for adjustment service in the hotel. Shangri-La hotel ever fixed the monetary value harmonizing to the types of suites chosen by client. Customers are able to do booking online as to convenient them for brand comparing and cognize the monetary value. Online booking normally will bespeak clients to take few options harmonizing to their picks and they can pay the entire sum of the room by utilizing recognition card. Besides, online engagement will convenient aliens as it provide currency convertor for them to change over into their currency. Pricing scheme utilizing by Shangri-La hotel is based on the service ordered by clients, so clients will be more satisfy with the service because the hotel provide service harmonizing to clients order. Discounts and allowances will be given by Shangri-La hotel in the off-peak seasons as to pull more clients to increase gross revenues. By giving price reductions in a particular room rate, clients can hold the opportunity to remain in the hotel with a comparatively lower monetary value and the hotel can construct the client trueness at the minute. Customers besides can do their payment with hard currency or card as to convenient clients and prevent fuss of clients. The 3rd P Peoples, relate to individuals who involve in the procedure of interaction. Peoples can be classified into mark clients and service forces by Shangri-La hotel. Target clients of Shangri-La hotel are largely from upper-class or those who posses higher fiscal ability. Shangri-La hotel is largely targeted clients of tourers and man of affairs. Tourists who come from abroad are willing to remain in a epicurean and expensive hotel as they are of higher fiscal group and likes with loosen uping life style. Besides tourers, man of affairs is another mark client who largely required to remain in a five star hotel as their disbursal will be paid by company. By taking a five star hotel by concern travellers, it will make a good image of the company he/she represented. Whereas the people of service forces involve in the interaction, Shangri-La hotel must enroll and hires employees with accomplishments and attitudes. Skills can be associate to the making, ability and competence. Attitudes are those behavior that every staff in the hotel must be acquired such as helpful, antiphonal and smiling. Shangri-La hotel has provided preparation programmes for all the hotel employees to do betterment. With accomplishments and attitudes, employees are able to fulfill clients in any issues and take them back to trueness. The 4th P Procedure, refers to the systems used to help the organisation in presenting the service. For illustration, when enter a hotel, you welcomed by staff with smilings, check-in service is fast, luggage is taken to room, have a great service from the eating house and installations, and eventually ended trip and luggage delivered to you. This is the procedure in Shangri-La hotel. Shangri-La hotel demonstrate procedure involve in presenting services. Fast check-in procedure is the key of first feeling of client as reserve will be served straight by the receptionist. Besides, when clients are in hungriness and order dishes through room service, a fast delivering procedure is adequate to fulfill clients. If clients want to do a ailment sing the non-working of air-conditional, the fast procedure of doing ailment and work out the job is really of import. Shangri-La hotel ever help clients to work out job as they care of clients. The 5th P Promotion, normally made to pull more clients to increase gross revenues. Shangri-La hotel normally have publicity and particular offer to construct long term relationship with loyal client. Shangri-La hotel is utilizing advertisement and online selling to do publicity. Ad can be regarded as the streamer and booklets of the hotel. Technology had become really of import presents as most people know how to surf cyberspace. Online selling is the tendency to advance Shangri-La hotel. Customers can book hotel suites at other web site such as booking.com and agoda.com. Those web sites are able for clients to go forth feedback sing their corsets. Positive feedback will successfully pull more clients to see the hotel. Furthermore, clients are able to pay less for more with particular offer and publicity made by Shangri-La hotel. Customers can bask delightful repasts at the eating house with the particular offer made in peculiar twenty-four hours such as Valentine s twenty-four hours. Positive word of oral cavity is one of the ways for publicity as satisfied clients will urge other clients to see the hotel. The 6th P Topographic point, where client can have the service. Shangri-La hotel is a first hotel as hotels are distributed all over the universe such as Malaysia, Hong Kong, Taiwan, China, Australia and etc. New hotels are built by harmonizing to the demand concatenation direction as the company knows what topographic points are demanded by people for a hotel. There are three Shangri-La hotels in Penang, two at Batu Feringgi and one located in Georgetown. Batu Feringgi Beach is one of the tourer attractive forces in Penang. Foreign travellers love to see the beach and this had made the popularity of Rasa Sayang Resort and Golden Sands Resort. Traders hotel is located in Georgetown where most of the man of affairs likes to see. Hotels located in the metropolis will be more preferred by travellers as they can travel see any topographic point nearby. Topographic points of the locations of Shangri-La hotel are fantastic and it has its ain specific environment. The 7th P Physical grounds refers to services in touchable. The most common physical grounds of Shangri-La hotel is the booklets which largely clients can requested at the counter. Business cards of receptionists or directors can be regarded as physical grounds as it can be used for following visits or recommendations. Customers can bask the beautiful and extraordinary designs of the out-of-door swimming pool as it is regarded as the physical grounds. When clients made payment of the hotel room, an bill of payment will be received by client. It belongs to physical grounds as shows that clients are able to bask the optimal degree of satisfaction of services. Service Issue Shangri La Hotel Berhad is a limited company that operates throughout Malaysia. Although Shangri-La Hotels ( M ) Berhad is making good in the service industry, there have some issues that need to be improved and overcome. One of the issue faced by Shangri La Hotel Berhad is the deficient work force to carry on the day-to-day operations. This is because Malaysia is confronting deficiency of workers and is importing workers from other foreign states. The nexus between work force and Shangri La Hotel Berhad is reasonably simple as work force is relative to productiveness. The more people are available to work, the faster undertakings can be completed or the more undertakings a company can take on. Conversely, a deficiency of equal work force prevents concerns from finishing undertakings. The deficiency of productiveness translates into a decrease in gross and net income, which in some instances means the concern ca nt remain operational. Hence if Shangri La do non manage this issue adequately, the efficient and effectivity of the company will be affected. The 2nd issue faced by Shangri La is the criterions of the hotel staff non on par. With the increasing challenges the hotel sector is confronting globally and the escalating demand for touristry merchandises and services, particularly in the emerging markets, there is pressing demand for participants in the part to offer high quality public presentation criterions to last. As stated, because of deficient workers, Shangri La has to engage foreign workers in order to equilibrate up the work force. Foreigners on the other manus are normally hired from 3rd universe states because of their low cost. This in return has taken toll on the overall public presentation of the company. Therefore, Shangri La should besides look into this affair. The 3rd issue is about the care handled by Shangri La. As celebrated Shangri La Hotel Berhad is engaged in the operation of hotels and beach resorts, a golf class and clubhouse, belongings direction and investing and commercial wash. In the field of golf classs and clubhouse, care is the topmost of import. Shangri La on the other manus is making merely average based on the reappraisals. Because Shangri La Hotel Berhad is a five star company, they should be able to better their care and achieve excellence. As stated, care is of import in the cordial reception trade as it reflects the service provided by Shangri La to their clients. Besides that, Shangri La besides engages in beach resorts, holding one in Batu Ferringhi and one at Sabah which is the more popular 1s. Based on the reappraisals of the hotels, Shangri La Hotel Berhad has received ailments on the deficiency of amusement provided on the beachfront which is besides one of the issue faced by Shangri La. The beach itself is already astonishing to bask. However, being viewed for their excellence, Shangri La Hotel Berhad should heighten a solution to that affair. Several reappraisals stated that there is nil for the people to make at the beach but buming about doing the stay deadening and unworthy. All these issues should be addressed by Shangri La Hotels Berhad as to keep their international criterions. If these service issues are solved, there is no uncertainty that Shangri La Hotels Berhad will accomplish excellence in their line of trade. Latest Venture / Business Plan Although Shangri-La hotels ( M ) Berhad already owns 66 hotels all over the universe and has long term clients, Shangri-La hotels ( M ) Berhad want to maintain expand and distinguish its concern in order to supply more service to the populace. This is besides a manner to acquire more income and seek to fulfill clients in a long tally. Recently, Shangri-La hotels ( M ) Berhad have some new concern program and latest venture for its concern. For illustration, they planned to hold some major redevelopment programme for certain resorts. For illustration, some redevelopment would be held in Rasa Ria Resort s Garden Wing guestrooms. When the redevelopment is to the full completed, those improved room merchandises will give the resort a stronger concern platform for the company s future growing and good to vie strongly in this competitory market place. They try to fulfill clients of their specific services provided which ca nt be found among rivals. This will take to a competitory advantage for them and clients will looking frontward for new venture and service provided by Shangri-La hotels ( M ) Berhad. Besides, Shangri-La Hotels ( M ) Berhad has planned to make more environment of luxury that surpasses the criterion menu for their locations. More services and installations will be implemented to the clients. They aimed to go the best pick in every capital around the universe by making a differentiated experience capitalising on personal service, historical nature of their edifice and besides its alone locations in the most attractive topographic points. A assortment of services and installations provided by hotel will pull many clients and make a good relationship with the clients. As we know that, a nice location of the hotel may assist much in its concern. This had brought them an thought about more hotel subdivisions are planned to construct in different alone locations in Malaysia so that offering those vacationists, whether it is local or aliens a epicurean retreat in true Malayan manner. Therefore, Shangri-La hotels ( M ) Berhad ever search for a good location to construct hotel because topographic point is really of import for hotel to pull clients. For illustration, hotel located in the metropolis will be more attractive comparison to hotel located outside the metropolis. In add-on, they have an thought on spread outing more about their exposure via Internet and presenting new services to clients in every of their locations. They believed that this will let them to keep a higher than mean tenancy rate and above mean net incomes as people presents are all surrounded by those high engineering appliances which allow them to seek for utile information merely within few seconds through the cyberspace. It is due to the engineering had keep improving presents and most people are utilizing smartphone and hi-tech device in their day-to-day life. By advancing online, public may cognize the being of every hotel and this will pull clients to see the hotel. Decision Service is really of import to a company particularly service industry like hotel. It is because hotel merely provides pure service for clients to bring forth income. In order for hotel to increase gross revenues in a long term, service provided by the hotel must be above par and excellent in the criterion. If a hotel has hapless service, clients will be given to avoid from remaining in such hotel. In other words, clients are seeking for a hotel which provides the best services for them. Shangri-La hotels non merely have five star reputes, but besides have a really first-class service provide for clients all the clip. Shangri-La hotels ( M ) Berhad is a really successful company that owns many hotels over the universe. Service selling is applied in most hotel based companies as people are more concerned about service than other factors presents. Customers expect 100 per centum from a hotel, even it is a no-star hotel. In fact, the growing of service sector has been considered as an declarative mood of a state s economic growing. Satisfaction and felicity of clients will take them back to trueness. By following selling schemes and mix, a company can do usage of the consumer demand and supply the most wanted merchandise and service to them. It can be done by carry oning study, market research or interviews with clients. By recognizing all the client demands, a company is able to make a full potency market based on everything which suits the feature of each client. It besides enable Shangri-La hotels to distinguish its service from other rivals as to acquire a competitory advantage amongst them. The advantages brought by service selling are legion. It assures the relationship between concern to consumer and concern to concern are good carried. Since services are intangible, clients will be given to depend on grade of trust while taking a service supplier. Besides, positive word of oral cavity will heighten the trust of clients to a company. Therefore, keeping a good repute and good services are of import to serve based industry. When the service provided does non fit the service wanted, concern turnover and gross revenues would be given to drop as consumers do non fulfill and turn their dorsums to other service suppliers. Last but non least, service selling possesses an of import function to all service based industry along the route to sequence. Selling schemes are widely applied to accomplish the company ends. When a company uses marketing schemes to run its concern, it helps to understand client s outlook and cut down the ingestion of clip to accomplish marks. Marketing thrusts concern forwards by supplying the market research, selling mix and service selling. Supplying premium client service to clients who demand high satisfaction will assist a concern to turn and make loyal clients. Recommendation Insufficient work force poses a job to the productiveness of Shangri-La Hotels ( M ) Berhad. What that can be done to get the better of this issue is to advance this line of work to the general populace. Shangri La should do the occupations interesting as to pull people to fall in. Ads and circulars should besides be put out so that the general populace would cognize about the occupation vacancy. Besides that, inducements such as fillips and wellness benefits should besides be given to the employees. This enterprise recognizes that work outing the work force deficit requires more than merely pulling new people into building occupations. It besides means maintaining good employees in the industry through instruction and calling development. By that, Shangri-La should besides supply upgrading categories to their employees in order to heighten their accomplishment in the cordial reception line. This method non merely solves the deficiency of work force but besides the deficiency of criterion of the employees. Shangri-La should implement all these as it kills two birds with one rock. Based on the deficiency of criterions of the Shangri-la Hotels Berhad staff, another method can be implemented to get the better of this issue. Shangri La should see engaging fresh alumnuss out from college. As the deficiency of work force arises, Shangri La should take the chance to engage the future coevals. Fresh alumnuss from the cordial reception line possesses far more cognition in the field compared to immigrants who have really small or none. Many will hold the experience of using academic cognition through work arrangements possibly whilst at a rival house such as Shangri-La Hotels ( M ) Berhad. Graduates besides learn more rapidly and supply more immediate fiscal returns. They are more enthusiastic and willing to take on challenges. Alumnuss understand and have the ability to accommodate to alter as they have get such subject in college. Lack of criterions may besides originate due to miss of motive to their work so Shangri La should put up motivational categories for their staff which in return will hike their morale and criterion of work. The 3rd issue faced by Shangri La is the care section. The deficiency of care comes from the deficiency of workers to make the occupations. Due to that, merely a smattering of employees are assigned to that section. Shangri-La Hotels ( M ) Berhad is besides a rapid turning corporation. This enlargement may get down to devour resources such as human and fiscal resources at the disbursal of the chief trade that have made Shangri-La successful. Hence, Shangri-La should outsource care that will let refocusing on those concern activities that are of import without giving quality of service. By making that, care can be done on a regular basis without interrupting the sum of work force available. This is because preventive care is an inherently sustainable activity. This will cut down the demand for new stuffs, which will in bend cut down processing and conveyance demands every bit good as cut downing waste and energy usage. The last issue faced by Shangri-La Hotels ( M ) Berhad is the deficiency of amusement on their chief attractive force which is their beach resorts. It is one of the most popular marks for international tourers. The state in Southeast Asia lures good over 20 million one-year visitants to remarkable finishs and a amount of them will decidedly see Shangri La. Malaysia beach resorts nevertheless, rank as some of the best on the planet. With that in head, the knowing experts behind Shangri La should set up assorted activities at the beach to do it more interesting for the visitants. For illustration, pyrotechnics should be done during gay seasons and competition such as dances should be held at the beach monthly. In other words, there are many things that can be done to do the stay at Shangri La resorts more interesting. These are all the recommendations that are provided to work out and get the better of the service issues that arises from Shangri-La Hotels ( M ) Berhad. If these stairss are taken, Shangri La Hotels Berhad will be considered the pick of the harvest in the concern. For such a large corporation, these issues are easy to decide and should be handled rapidly before other issues comes up.

Adequate is Adequate

Adequate is Adequate Adequate is Adequate Adequate is Adequate By Maeve Maddox From a reader: let me ask if the following usage is correct: The food is adequate enough. Like unique, the adjective adequate says it all. adequate: equal to, or fully sufficient for a specified or implied requirement; often: narrowly or barely sufficient The addition of enough in the following examples is redundant: If you work at it, you can do an adequate-enough job. There are no words that seem adequate enough to describe the thanks and appreciation The Allen test is not adequate enough for the screening of hand circulation I don’t think she did too well on saying I love America. That wasn’t adequate enough †¦ The unnecessary enough seems to be especially common in questions: Are most good freeride bikes adequate enough to race downhill Are there any words adequate enough to describe peace? Photoshop adequate enough for Screen-Print Designs? Is PC gaming desirably adequate enough to give up on console When apologizing is saying my bad adequate enough? If something is adequate, thats all there is to say: Now is the time to make an adequate income a reality for all of Gods children†¦ Do tinfoil helmets provide adequate protection against mind control rays? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Grammar Test 1When to Form a Plural with an ApostropheSupervise vs. Monitor

Censorship Research Paper Example | Topics and Well Written Essays - 1250 words

Censorship - Research Paper Example If these are made public, for example issues concerning crimes against humanity, corruption etc the affected leaders may face criticism or even sanctions which may be humiliating to the affected leadership. This essay is a critical evaluation of censorship from the perspective that it is not a fair practice with examples of leaderships that has practiced it such as Soviet Union and other societies. Freedom of expression is a human right that should be protected in all societies. This is due to the fact that it enhances democracy since everyone would be accorded equal chances to air their views regarding administration and governance as well as accessing the right information from sources which are not influenced by politics or any superior sources. It is therefore against the spirit of democracy for any institution to exercise control on the sources of this information especially the media, which has a wide influence through expansive coverage and viewership it receives across international boundaries. Due to this influence, the media has been targeted by administrations whereby materials being disseminated to the public are monitored first to ensure that the content regardless of whether it is correct or not, does not create fears among the public (Patterson 2000 p 92). In the Soviet Union, censorship was practiced on the media such that there was no independent journalism. A ll the reporting was influenced by the communist party so as to ensure that all the information contained in the reports favored the party as well as the rule of the land. It went further to prohibit foreign newspapers from entering the country unless the agents, who had to be communists, sympathized with the policies of the government of the time. In addition, the government had illegalized the ownership of printing and copying machines so as to prevent publication of books and articles which the government classified as illegal, failure to

Benefits of the Ctrip Idea in the Future Life Case Study - 35

Benefits of the Ctrip Idea in the Future Life - Case Study Example Decision making will be easier for the traveling agencies due to the classifications of travelers (Mohinder, 2009). Â  This classification will be beneficial to the agencies in that they will be able to make decisions based on the ability of their clients and consequently treat a client fairly and thus increasing their customer base (David & Nancy, 2012). Â  This exhibit according to the case idea demonstrates the customer base beginning from 2007 when a new CEO is hired. Considering the vertical axis as the customer base in hundreds of thousands and the horizontal axis as the years moving forward, it illustrates that in the year 2007 the customer base was at 600,000. The figure increases to 800,000 customers in 2011 resulting from the acquisition of 16 percent by Tencent Company. This figure is predicted to rise in 2017 due to the recommendations made and the figure is projected to be at one million customers. This means the customer base in the projected future life will increase accordingly (Mohinder, 2009). Â  Considering exhibit 5, the case idea recommends that the increase in the customer base through the methods stated earlier will lead to increase in the profits due to increase in the travel activities above.